Customer first
Every decision starts with what helps you shop with confidence.
About Simu Jiji
This year · 2026
Smart tech. Every life.
We believe technology should feel simple and trustworthy — curated devices, Lipa Kidogo and support built for Tanzania.
How we started
Our story
Simu Jiji began with a straightforward goal: make it easier to buy genuine phones and electronics with clear pricing and flexible payments.
Today we serve shoppers across Tanzania — from handsets and accessories to Lipa Kidogo plans — with careful fulfilment and responsive customer care.
We keep improving so shopping with us stays transparent, fair and fast.
Milestones
Our journey
2019
Where we began
Simu Jiji started with a simple mission: genuine devices, clear prices and payments that fit real budgets.
2021
Growing with shoppers
We expanded our catalogue, sharpened fulfilment and built support that scales across Tanzania.
2023
Lipa Kidogo at the centre
Installment plans became core — transparent milestones, fair terms and hands-on help.
2026
This year & ahead
We keep investing in reliability — careful fulfilment, nationwide delivery and support you can reach when it matters.
Built for Tanzania
Nationwide delivery
Shipping and support tuned for orders across the country.
Lipa Kidogo
Save on your schedule — clear milestones, no interest surprises.
Straight talk
Plain pricing and help when you need it — online or in store.
The people
Meet the team
Leadership
Simu Jiji
Retail team
Sales & service
Our showroom
Dar es Salaam
Brand & creative
Storytelling
What drives us
Our values
Innovation
Fresh catalogue, payment paths and tools that match real budgets.
Quality
Genuine products, honest specs and warranties you can rely on.
Excellence
Careful packing, reliable delivery and humans who answer.
Our customers
What they say
A
Amina H.
Dar es Salaam
“I ordered an iPhone 13 in the evening and received it the next morning. Fully original, and I paid on delivery. Thank you!”
J
John M.
Mwanza
“Lipa Kidogo has helped me a lot. Small deposit, got my phone, and now I pay gradually every month.”
G
Grace S.
Arusha
“Customer service is excellent. They guided me well to the right Samsung. I love it.”
Ready for your new phone?
Find your phone, start Lipa Kidogo, or reach our team — we're here across Tanzania.